Hermosa Beach Kiwanis Christmas Tree Lot Open

Hermosa Beach Kiwanis members, volunteers and others gathered Wednesday to commemorate the Christmas trees the club are selling from their tree lot at Pacific Coast Highway and Pier Avenue.

With club President Jeff Maxwell standing atop a folding chair at a communal table where those present would dine to kick off the season, Maxwell led the group in "God Bless America."

Reverend Mike Olsen of St. Cross Episcopal began the ceremony by asking the participants to "turn to where you find your peace..." and then continued with his blessing.

Rev. Olsen likened the evergreen branches of the trees to God's eternal love and noted that as "Kiwanians we're supposed to do something" to help those in need. All of the proceeds from sales at the Christmas Tree Lot go back into the community supporting charities such as PS I Love You, Sunshine Kids, Children’s Miracle Network, American Cancer Society Relay for Life, Project Touch, Easter Seals Disabled Program, Red Cross Blood Drive, Hermosa Beach School District, Beach Cities Toy Drive, Hermosa Beach Parks and Recreation Programs, special needs populations, emergency disaster relief, pediatric trauma, numerous school projects, and scholarships for kids, according to a press release from the club.

Items available on the lot include Noble and Douglas Fir trees, fragrant Rosemary trees, living trees, and colorful wreaths, garlands and door swags. The lot is open Monday through Friday from 10 a.m. to 9 p.m. and Saturday and Sunday from 9 a.m. to 9 p.m.

“Better come early, last year we sold out way ahead of schedule,” said Maxwell.

The lot is managed by Paul Amarillas and his wife Yvonne, who led the festivities Wednesday during the blessing and luncheon.

The lot receives fresh shipments directly from the growers throughout the season and all trees can be fireproofed and delivered directly to your door. Master and Visa cards are accepted, and purchases are tax-deductible. Call  310-466-0960 for more information.

• Previously: Kiwanis Trees to be Blessed