Hermosa Relives its Summer of Color

The lifeguard tower panels auction raises more than $30,000 for local schools and organizations.

A buzzing crowd gathered at the Community Center on Friday night to place bids on a piece of Hermosa Beach history—colorful panels from the county lifeguard towers that once decorated the local coastline.
More than in April as part of a massive public art project called “,” sponsored by the Santa Monica-based nonprofit group Portaits of Hope.
The panels have since been removed and were auctioned to raise money for the Hermosa Beach Education Foundation,  and Portraits of Hope.
Diana Allen, a board member of the education foundation, led the silent auction event, which raised a little more than $30,000, she told Patch.


anonymous February 15, 2011 at 01:53 AM
Was it an auction to raise money for the charities or to make sure your friend won the piece? Great that $30,000 was raised but that amount could have been higher. Auction papers were supposed to be collected at 8:30 PM sharp but with 5 seconds remaining just as I was to enter the final bid, the papers were snatched up leaving the winner, coincidentally, the volunteers friend. A little crooked? I'd say.
Jennifer Rosenfeld February 17, 2011 at 09:16 PM
What a great Hermosa event! Thanks to the organizers for their hard work and for putting on a wonderful community event which was also so beneficial to the three charities.


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