This Halloween, Chipotle will treat customers dressed in costume to a burrito, bowl, salad, or order of tacos for $3 from 4 p.m. to closing.
Proceeds from the fundraiser of $1 million will benefit the Chipotle Cultivate Foundation.
The foundation -- Jamie Oliver's organization Food Revolution is a partner -- was established to help sustainable farming and food cultivation around the country.
“We are changing the way people think about and eat fast food, and this ... traditiongives our customers the opportunity to join us in our mission to create a better, more equitable foodfuture,” said Mark Crumpacker, chief marketing officer at Chipotle.
Participation in Boorito is simple. Go to any Chipotle restaurant in the United States between 4 p.m. and closing on October 31 dressed in costume and buy any Chipotle menu item for only $3.