.
Feedback

You Wood If You Could

The men's underwear company's roots are in Hermosa Beach; its reach has taken it into Manhattan Beach, Venice, Malibu and Newport Beach, where savvy sponsorships get it noticed. Here's where else you'll see it this weekend.

If you missed catching a glimpse or more of Wood Underwear during the two-day Charlie Saikley 6-Man Beach Volleyball Tournament in Manhattan Beach Tuesday and Wednesday, you'll have more opportunities to become acquainted with the brand this weekend.

Wood Owner and Hermosa Beach resident Terresa Zimmerman has smartly sponsored several beach events this summer, putting her new men's underwear line in full public view.

Just last weekend, the brand was at the CSLSA West Coast Lifeguard championships at the Newport Beach Pier and the Malibu Surf & Sport Festival at the Malibu Pier.

Through Sunday, Wood will continue to make a splash at the International Surf Festival, with her crew out and about at several events.

Friday night, Wood will be at the Los Angeles County Lifeguard Championships taking place in Hermosa Beach at the pier beginning at 7 p.m. Saturday, the savvy entrepreneur's brand will be at the California Beach Volleyball event that begins at 9 a.m. at the Hermosa Beach Pier area. Sunday, Wood will be at the Dwight Crum Pier-To-Pier Swim, which begins at the Hermosa Beach Pier and ends at the Manhattan Beach Pier.

Earlier this week at the 6-Man, Zimmerman's Wood Underwear, aka Team Wood, caused quite a stir, playing well enough in their debut appearance to make it to the second day of the competition.

Team members, most of whom are former Mira Costa High School graduates who played volleyball at the school, were Brian Cook, Eric Mochalski, Bryce Miller, Greg Faulkner, Gus Ellis, Dylan Ramey, Kyle Stevenson, Vaun Lennon, Connor Olbright, Skyler McCoy, Colten Echave and Connor Curry.

Wood Underwear is available in boxer briefs and boxer shorts in the brand's signature orange, grey, navy and black in sizes small through extra large. It can be purchased online, at SpyderSurf in Hermosa Beach and Equinox - South Bay on Rosecrans Avenue in Hawthorne.

Zimmerman, whose background in branding and marketing is catapulting Wood into an enviable position, has a Wood Facebook page that is fun, witty and loaded with photos.

Newsletter & Alerts

Get the best stories each day and important breaking news

Subscribe

Not from Hermosa Beach Patch? Find your Local Patch »

Loading comments ...
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors. Write a new post... What's up? Make an announcement, speak your mind, or sell something
Arthur Christopher Schaper March 21, 2013 at 07:58 pm
Freedom is based on a sure identity, that I know who I am, but more importantly WHOSE I am. WhenRead More the LORD sent Moses to deliver His people, that was the beginning of their liberty. They were a particular people to the LORD, whose name is better understand as "He who was, is, and always will be." Not a god made of stone or wood, but the One who made, makes, and evermore makes and gives to us: the LORD took Israel by the hand and led them from bondage to slavery. Not who you are, but whose you are, makes all the difference between bondage and liberty: "For ye have not received the spirit of bondage again to fear; but ye have received the Spirit of adoption, whereby we cry, Abba, Father." (Romans 8: 15) Have you been adopted yet? "
Guy March 21, 2013 at 05:23 pm
Happy Passover to you as well. May we all be able to increase our satisfaction and reduce whatRead More constraints us ;-)
Guy March 15, 2013 at 06:49 pm
Considering Bobko's airforce past maybe the haedline should have been:"Kid Bobko honors fellowRead More airmen Levi Mburu".
Tom F. March 13, 2013 at 12:48 am
Don't sell it until after Wednesday night. I'm going to buy a lottery ticket right now.