Vitality City Kicks off Blue Zones Project

Vitality City officials introduce the new Blue Zones Project tonight with help from Dan Buettner and Goldie Hawn.

As the Healthways-Blue Zones Vitality City initiative tries to get Beach Cities residents "on the same page" with a community read of Dan Buettner's bestselling book, The Blue Zones, program officials kicked off the Blue Zones Project on Wednesday night at the .

The kickoff event, which organizers said attracted more than 800 people, featured both actress Goldie Hawn and Buettner.

The goal of the new Blue Zones Project—a national expansion of the Vitality City initiative—is to get the Beach Cities certified as a Blue Zones Community, meaning a certain percentage of residents, companies and schools have pledged to make the healthy choice the easy choice.

In front of the packed theater, the speakers described what Beach Cities residents need to do to make the community the first Blue Zones Community as well as pointed out the steps that local businesses have already taken, such as achieving .

As an incentive for attendance, organizers offered $500 to the group with the largest number of attendees and $500 to the most spirited group. The won the first prize, while the April's Fools Comedy Troupe won the second.

In addition to the Blue Zones Project kickoff, Vitality City officials are hoping that the community read of The Blue Zones will encourage people to think more about their well being. The book focuses on so-called "Blue Zones"—communities that have a higher-than-average life expectancy.

The purpose of the On the Same Page workshops is to educate the community about the Vitality City initiative. Some of the workshops have included wine tastings, yoga classes and cooking demonstrations.

There are at least two more workshops scheduled. One will be at the Hermosa Beach Public Library on , and another will be at in North Redondo Beach on

Fred Smoot May 04, 2012 at 05:36 PM
We had a nice hospital on Prospect in Redondo funded by taxpayer money until BCHD decided to close it, take the money and fund stupid programs like this. Now the critically ill have to be driven over 10 miles to Little Company of Mary. Vitality city has doe nothing but hang their name on other South Bay groups' activities such as the bike plan which really won't work anyway because there is too much congestion on our streets. People left that meeting in droves after the free drawing was over. BCHD is wasting our money, Gallup sold his Poll business (and his reputation) to marketers years ago and HealthWays is a bunch of PR experts. Shame on BCHD and our local city leaders for allowing these carpetbaggers and phonies to take our hard earned tax money!
CAROL May 22, 2012 at 06:00 AM
Just came back from hearing Dan Buettner, author of the Blue Zone, speak at the the Speaker Series in Redondo Beach. Wow--Man. Beach, Hermosa Beach and Redondo Beach are going in the right direction. Now I am going to buy his book and be at Hermosa Library on May 23 at 10:30 to find out more about this life time program. Carol
Jane July 14, 2012 at 05:51 PM
What's clear is that they pissed away $2M of our property taxes to a PRIVATE INSURANCE COMPANY. And now you say to fund a project in IOWA.
Jane July 14, 2012 at 05:51 PM
AMEN. Close it DOWN!
Jane July 14, 2012 at 05:51 PM
Hope you got my $2M worth. I didn't.


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