Santa Claus Is Coming to Town

Santa Claus will cruise through Hermosa Beach neighborhoods Wednesday beginning at 6 p.m. during the 6th Annual Santa Sleigh Ride put on by Hermosa Beach Neighborhood Watch.

Then on Thursday from 5 to 9 p.m., Santa will hold forth at Gum Tree, where photos can be taken with the jolly guy for $5 for a 5x7 print and $20 for the print and digital file. Gum Tree's Santa event is a fundraiser for the Hermosa Beach Education Foundation and all proceeds will be donated. Frosted Cupcakery is providing free hot cocoa and mini cupcakes, said Lori Ford of Gum Tree.

Santa's route on Wednesday night includes six stops, at each of which he will spend 20 minutes posing for photos with residents. Santa will be riding in his sleigh along with his helpers and escorted by the Hermosa Beach Police and Fire departments.

Here is Santa's schedule for Wednesday:

6-6:20 p.m. - 500 block of 11th Street
6:30-6:50 p.m. - 1800 Valley Park
7-7:20 p.m. - 31st and Morningside
7:30-7:50 p.m. - 600 24th Street
8-8:20 p.m. - 600/700 11th Street
8:30-8:50 p.m. - Pier Plaza

Santa will visit six other Hermosa neighborhoods the following Wednesday. Stay tuned for details. He will also be at Gum Tree on Sunday from 11 a.m. to 5 p.m.