The Hermosa Beach Chamber of Commerce & Visitors Bureau, with 350 members strong, serves as a local promoter and educator for all types of Hermosa Beach businesses. Membership in the chamber includes the following benefits: mixers, luncheons and other networking opportunities, representation in City Hall through the chamber, extra publicity with referrals, a link on the chamber's Web site, special advertising discounts and help with creating promotional materials, a subscription to the quarterly newsletter and a listing in the chamber directory and business directory.